Your domain name is an address where internet users can find you on the web. An example is www.yourbusiness.com.au.

While it isn't strictly necessary to have your own unique domain name (www.yourcompany.com.au), we recommend that you do, since it is considered unprofessional to have a web address like ww.hostname.com.au/~yourcompany.

A wisely chosen domain name can be a real business asset.